It all started when one of our founders (Adam) was an Account Executive, relentlessly working to build pipeline and close sales opportunities.
Getting internal support on deals was challenging to orchestrate and forecasting close dates even harder.
Worse still, the buying experience was poor as Adam persisted in chasing down approvals and decisions to get deals closed.
Hassling buyers rarely ends well.
Then Adam got promoted.
Now, it wasn’t just him with the headache. Adam had a group of Account Executive’s with the same challenges.
Then Adam got fired.
Poor forecasting and slipped deals quarter over quarter were too much for his CEO to take.